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CURVE UNVEIL NEW LOOKS FOR 2008 SEASON

The Curve will wear 1920s-style throwback uniforms during all Sunday home games in 2008
ALTOONA- In celebration of the Altoona Curve's Tenth Anniversary 2008 Season, the club has unveiled a special Tenth Anniversary Logo as well as a unique, new Sunday throwback uniform, which will take fans back to the early part of 20th Century.  The unveilings were made by Curve President and Managing Partner Chuck Greenberg and General Manager Todd Parnell at a press conference last Wednesday at the Logan Valley Mall in Altoona.

The special Tenth Anniversary logo incorporates an updated version of the Curve's alternate "Spike logo", which appears on the sleeves of the club's home and road jerseys and on the team's batting practice jerseys and caps, and the familiar "A" logo. The logo is accompanied by a special Tenth Anniversary ribbon which includes the years "1999" and "2008”. Fans will notice the Tenth Anniversary logo on the sleeve of both the Curve's home and road jersey tops throughout the 2008 season, as well as on team promotional materials, advertising and select merchandise.

An exciting addition to the Curve's current uniform collection is the creative new throwback look, which the club will wear during all Sunday home games played at Blair County Ballpark. The uniform is based on the style used in Major League Baseball during the late 1920s, featuring baggy pants worn just below the knees, knee-high stirrups, a buttoned jersey top surrounded by a long thin stripe (also known as a "braid"), which continues up to the collar, and a short-billed hat adorned with a spider-like white trim.

The vintage lettering styles used on the jersey and cap also represent those used in the early 20th Century. The uniform top has the word "Altoona" spelled out, while the hat features the letters "A" and "C" intertwined. That same logo can be found on the left sleeve of the jersey. Interestingly, the Sunday throwback represents the first home jersey in club history that has the name "Altoona" across the chest.

The uniform color is "natural" or "ecru" and not white since bleaching wasn't used in the washing process during that era. The hat color is Cardinal, which is one of the Curve's existing primary colors. Cardinal is also used for the color of all lettering and trim on the uniform.

"What's unique about our new Sunday throwback look is that we didn't just try to come up with a cool new uniform, but instead decided to think outside the box and trace the history of baseball uniforms to create a style that the Altoona Curve would have worn had we been around in the late 1920s," said Greenberg. "We're always brainstorming for fun, creative ideas that aren't necessarily the industry standard and in this case we were able to accomplish that by coming up with an idea that we think our fans will absolutely love while at the same time paying tribute to the great history of the game of baseball."

The uniforms were researched and designed by Plan B Branding of San Diego, California. Plan B specializes in storytelling and branding ideas and have created fresh looks for the Cincinnati Reds, the World Series and several prestigious Minor League Baseball clubs. Plan B partners Casey White and Jason Klein have previously worked closely on design projects with the Curve and their sister franchises, the State College Spikes and Myrtle Beach (SC) Pelicans, including the creation of the nickname and overall look for the Spikes prior to their inaugural 2006 season, the re-design of the Pelicans' logo and uniforms for the 2007 season, and the creation of the logo for the 2008 California League/Carolina League All-Star Game, which will be hosted by Myrtle Beach next June. More of their work in the baseball industry can be viewed at www.planbbranding.com.

"Our partners at Plan B Branding did a fantastic job of researching the many uniform styles from throughout baseball history and created a design that carefully followed the style of the era that it represents," Greenberg added.

Fans will be able to see the Curve in their brand-new throwback look for the first time at Blair County Ballpark on Sunday, April 6 against the Reading Phillies. The April 6 contest will be the finale of a season-opening four-game series between the Curve and R-Phils. The Curve’s 2008 Home Opener will take place on Thursday, April 3.

Single-game tickets and special packages for the Curve’s 2008 season will go on sale to the general public in March, but the best seats to all 71 Altoona Curve home games at Blair County Ballpark can be reserved now by purchasing Curve Season Tickets. Season tickets can be reserved by calling the Curve Ticketing Department at (814) 943-5400 or toll-free at (877) 99-CURVE. In addition to Season Tickets, fans can also now reserve Mini-Plan Packages, Flex Books, Luxury Suite Rentals, Group Outings (groups of 25 or more), Birthday and Team Parties, and Picnics for the Curve’s 2008 season. Information on each of those offerings is also available at AltoonaCurve.com.



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